DoubleVerify Raises $350m for Share Buyback and Growth

In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has raised $350m in a new investment round, which it will use to purchase shares from existing shareholders and to support growth in the business.

Acquired by private equity firm Providence Equity Partners in 2017, DV offers MRC-accredited software that verifies the quality and effectiveness of digital ads. Its Authentic Impression solution provides clients with a single KPI to ensure each ad impression is viewable, fraud-free and meets brand safety requirements; and the firm also offers a suite of media authentication services called IQ Advanced Solutions, to increase the transparency and performance of video and display advertising across mobile and desktop platforms.

New funding has been led by Tiger Global Management, with participation from Fidelity Management & Research Company, and funds and accounts managed by BlackRock, and funds advised by Neuberger Berman Investment Advisers, among others. Providence Equity Partners, which invested in DV in 2017, remains the majority investor.

DV CEO Mark Zagorski (pictured), who joined the firm in July, comments: 'The support of these high caliber investors speaks to DoubleVerify's momentum, including new customer growth, product innovation and global expansion'.

Web site: www.doubleverify.com .