Online ad verification specialist DoubleVerify has launched a suite of media authentication services called IQ Advanced Solutions, which it says will increase the transparency and performance of video and display advertising across both mobile and desktop platforms.
Built on the firm's latest authentication technology, IQ Advanced includes the 'DV Viewability Advanced' tool, which enables evaluation of video and display viewability in both mobile in-app and desktop ad environments; while minimizing reporting discrepancies and maximizing media performance.
Another module, 'DV Fraud Advanced', has been designed to combat site fraud, non-human bot fraud and sophisticated invalid traffic schemes, including ad injection. Like bot fraud, injected ads launch from malware unknowingly installed on a user's device, and overlay themselves without consent from the advertiser or publisher. According to the firm, up to 15% of ad impressions today are delivered through unauthorized ad injection.
Web site: www.doubleverify.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.