Mobile Retail Platform Poq Integrates with AppsFlyer

Retail mobile app platform Poq has beta launched an integration with mobile analytics and attribution provider AppsFlyer, promising the former's clients the ability to rapidly scale their app commerce marketing, and drive more effective customer acquisition and retention.

Poq's SaaS platform allows retailers to create fully-customized mobile shopping apps. New partner AppsFlyer offers a suite of measurement solutions for app developers and boasts more than 8,000 technology partners. The company raised $210m in a Series D round of funding a year ago, and has recently added Salesforce Ventures to its roster of investors, with the company valued at more than $2bn.

The partners say the integration of AppsFlyer's software development kit (SDK) onto the Poq platform will give clients of both firms 'greater insights into how their mobile apps are performing and driving growth, in comparison to other channels such as mobile web'. Poq customers can now use the AppsFlyer deep-linking solution (OneLink) and its Smart Banner Feature, and set up attribution campaigns.

Russell Burden (pictured), Director of Partner Development at AppsFlyer comments: 'With the retail industry changing rapidly, it's never been more important for marketers to have the tools and data needed to make accurate, better-informed strategic decisions around their mobile marketing campaigns. Through this partnership, we're able to offer just that, giving retailers the opportunity to quickly and easily get up and running with mobile marketing campaigns, attribution measurement and other insights'.

Web sites: www.poqcommerce.com and www.appsflyer.com .