Mobile App Analyst AppsFlyer Raises $210m

Mobile app measurement and attribution platform AppsFlyer has raised $210m in a Series D round of funding, bringing the company's total funding to $294m since it launched in 2011.

AppsFlyer's platform measures the performance of marketing campaigns across thousands of media partners, and tracks hundreds of millions of installs and more than one trillion user actions every month. The firm also offers uninstall attribution analysis, to enable marketers to pinpoint which users uninstalled their apps, and attribute uninstalls back to the originating media source and campaign.

New funding was led by General Atlantic, with participation from existing investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital Partners), Pitango Venture Capital, and Magma Venture Partners. This investment comes three years after AppsFlyer's Series C funding round, and since the previous round, AppsFlyer has grown its team to 850 employees across eighteen global offices.

Oren Kaniel (pictured), CEO and co-founder of AppsFlyer, comments: 'This new round enables us to double down on our mission to empower marketers with the tools needed to catapult their success and make accurate, better-informed, strategic decisions, as well as help drive innovation and transparency across our industry. We're thrilled to have General Atlantic's support on our journey towards democratizing marketing.'

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.