Salama Invests in Privacy Firm Glimpse Protocol

In London, consumer privacy-focused ad data platform Glimpse Protocol has raised EUR 1.4m in a seed round of funding, with investors including former Kantar CEO Eric Salama.

Founded in 2019, Glimpse Protocol has developed a cookieless platform which combines the capturing, storing, processing and analysis of data with cryptography techniques including secret keys. The firm says this ensures that consumers can never be traced or de-anonymised, and CEO and co-founder Mark Stoter says the firm aims to set new standards for privacy in advertising, becoming the 'kitemark that consumers can trust'.

Alongside Salama (pictured), participants in the seed funding round were Force Over Mass Capital, and angel investor Simon Franks from Lovefilm, with support from Innovate UK. Salama says he is delighted to participate: 'Consumer Privacy is becoming a more and more central issue by the day', he comments, 'and Glimpse is one of the few platforms combining effective advertising tools with complete respect for consumer privacy. It allows the ad industry to serve brands and publishers in an ethical way'.

Stoter adds: 'This investment enables us to roll out our technology that delivers effective advertising while respecting consumer privacy. With consumers, regulators and tech giants taking action on data privacy, the digital advertising industry is seeking a solution that can weather technical changes and increasingly stringent privacy requirements. Unlike our competitors, who offer partial stopgaps, Glimpse Protocol provides a uniquely clear vision of how the problem can and must be tackled'.

Web site: www.glimpseprotocol.io .