Nielsen Hires Growth and Product Leader in Australia

In Sydney, Nielsen has appointed former Hearts & Science exec Jonathan Betts as Executive Director, Commercial Growth and Product Strategy, Nielsen Media Australia. He takes up the new role next Monday.

Betts (pictured) joins with more than twenty years' experience working at both digital and full-service media agencies. Most recently, he worked at Omnicom's data-driven marketing agency Hearts & Science as Chief Experience Officer, before which, he served as Group Business Director at OMD Australia. Earlier, he held senior roles at ZenithOptimedia Group, MediaCom Australia, and Starcom.

In his new role, Betts is tasked with helping Nielsen deliver 'greater commercial impact' for its products and services. Monique Perry, MD - Nielsen Media, Sports & Entertainment, comments: 'I have worked with Jon for many years now and always valued the way he has challenged the team at Nielsen to drive better outcomes for his clients. We are thrilled to be working with such a respected and collaborative expert who will help us reinvent and recharge our commercial offerings and relationships with media agencies, media owners and global platforms.'

Web site: www.nielsen.com .