Long-Time Kantar Exec Baker Joins Ipsos

Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa and MENA, based in Nairobi

Baker (pictured) brings more than 30 years' experience conducting research, consultancy and evaluation in the context of international development in Africa and the Middle East, most recently as CEO Africa and Middle East for Kantar Public where she worked on social behavior change initiatives, building M&E teams, and advising on development in areas including public health, agriculture, governance and education policy. Earlier she was Chief Executive of TNS East Africa at the time of the acquisition of RMS.

Clive Little, CEO with Ipsos in Sub-Saharan Africa says of the appointment: 'Public Affairs has always been a priority and important area for Ipsos in Africa, and I am delighted to have Melissa join our team. At Ipsos, we believe very strongly in understanding the society that we all live in and our Public Affairs business is at the forefront of this as we partner with development agencies and organizations to support a better society in Africa. Melissa's experience and knowledge will ensure we continue our commitment to the critical understanding of society in Africa'.

Darrell Bricker, CEO Ipsos Public Affairs comments: 'We are thrilled to have Melissa join our exemplary Public Affairs team in Africa and the Middle East. Melissa's wealth of skill and experience will take us from strength to strength in international development and program evaluation in one of our highest priority markets'.

The group's home page is at www.ipsos.com .