NielsenIQ Launches Omnishopper Analysis Solution

Consumer intelligence platform NielsenIQ has launched an 'Omnishopper' solution, helping clients to understand a variety of consumer behavior across the US marketplace.

NielsenIQ is the consumer data division (formerly Connect and 'Buy'), sold to affiliates of Advent International last month. The new panel-based Omnishopper solution promises to analyse today's broad spectrum of online and off-line shopping behavior. The firm says CPG retailers and manufacturers using the solution can find 'blind spots' through shopper tracking, with insights on shopper shifting, leakage, behavior and attitudes.

The company says the launch is the first in a suite of 'omnisolutions', which will cover shopper behavior and attitudes, consumption, sales, and share trend tracking. Jeanne Danubio (pictured), Global Head of NielsenIQ's Consumer Intelligence business unit, comments: 'NielsenIQ has the quality, measurement acumen, trusted legacy, and building blocks required to be the omni authority. We believe a more permanent and substantial view is now mission-critical for the industry to move forward in making confident, well-informed omnichannel and shopper business decisions'.

Web site: www.nielseniq.com .