Folloze and 6sense in Buyer Behavior Deal

Personalization platform Folloze and predictive intelligence firm 6sense have announced a technology partnership using real-time data to understand buyer behavior, identify target accounts and deliver 'contextual buying journeys'.

6sense's intent, predictive and account engagement data will now be combined with Folloze's personalized buyer experience capabilities. 6sense account identification matches unknown visitors to accounts and uncovers relevant account data such as firmographics, current buying stage, segment, and intent keywords. Using these insights, Folloze will conduct micro-targeted omni channel campaigns, and measure buyer engagement including content consumption, viewing time, topics of interest, and most-active buying team members.

Viral Bajaria, CTO and co-founder at 6sense says the partnership with Folloze enables marketing teams to engage buyers based on their unique buying journey and what is most relevant to them. David Brutman, Chief Product Officer and co-founder of Folloze, adds: 'We are excited to partner with 6sense to help marketers create standout account-based experiences through a process that's as simple as building a PowerPoint presentation'.

Web sites: www.folloze.com and www.6sense.com .