Growth Funds for Personalization Platform Folloze

In the US, hyper-personalization platform Folloze has raised $11m in a Series B round of funding, which it will use to continue to expand operations and its business reach.

The firm is headquartered in San Mateo, CA, with a development center in Tel Aviv, Israel, and offers access to a personalized marketing platform which dynamically combines visitor, intent and account data from multiple sources within and outside a marketing organization. This allows personalization at scale across 'every' touchpoint in the customer journey, and virtually any channel used by B2B marketers and sellers.

New funding was led by BGV, with participation from Canvas ventures, Cervin Ventures, Grayhawk Capital and SVB. Folloze has also appointed Peter Isaacson, CMO of Demandbase, and Sydney Sloan, CMO of SalesLoft to its Advisory Board, while 10XCEO MD Brian Gentile has been appointed Chairman of the firm's Executive Board.

Etai Beck (pictured), CEO and co-founder of Folloze, comments: 'This latest funding, and our esteemed new Board members, are reflections of the success customers are seeing by leveraging Folloze to deliver self-managed, value-driven journeys for their own customers, today and in the future'.

Web site: www.folloze.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.