Sitecore Buys Moosend for 'Personalization Powerhouse'

Digital experience management software firm Sitecore has acquired marketing automation and campaign management platform Moosend, and says it aims to create a 'personalization powerhouse'. Terms of the deal have not been disclosed.

Sitecore says Moosend's platform complements its own core offering, and will streamline its ability to engage, nurture and convert customer relationships, and deliver personalized experiences across every channel. It also claims the combined offering will allow marketers to deploy and measure campaigns and automate workflows more effectively, across the entire customer journey.

The deal follows Sitecore's recent acquisitions of Boxever's customer data platform, and Four51 eCommerce platform. Sitecore CEO Steve Tzikakis (pictured) comments on the latest deal: 'While this is an exciting development for Sitecore and its customers, it's worth acknowledging that broader trends around privacy - from new regulations globally to Apple's tightened app settings and Internet browsers eliminating third-party cookies - seem to disfavor data-driven personalization. At Sitecore, we believe that this environment is actually an opportunity for enterprise customers to make once-in-a-generation leaps forward in terms of human connection, customer acquisition and brand loyalty'.

Web sites: www.sitecore.com and www.moosend.com .