Insights Family Debuts 'New Generation of Families' Report

UK-based kids, parents and family panels firm The Insights Family has released a free report called 'The New Generation of Families', highlighting trends across Europe such as the future of education. Other versions of the report are available for North America, LATAM and APAC.

Previously known as The Insights People, the group surveys more than 6,970 kids and 3,400 different parents across the world every week, providing real-time data on attitudes, behaviour and consumption patterns. Its new report examines changing attitudes, household expenditure, gaming habits, remote learning and social distancing, and the influence kids have on their parents regarding the environment.

Sarah Riding (pictured), Research & Trends Director, comments: 'After speaking to industry professionals in our Kids & Family Industry Report 2021, we found that 89% agree the world is moving faster than ever before and seven in ten think the amount of change is unparalleled. So, as kids, parents, and families continuously change the way they work, learn and relax, it's more important than ever to understand their attitudes, behavior, and consumption patterns'.

Web site: www.theinsightsfamily.com .