Behaviorally Hires YouGov's Danielle DuPreé

In the US, shopper insights specialist Behaviorally has appointed former YouGov exec Danielle DuPreé as Vice President, Market Development. She is based in Teaneck, NJ.

The recently rebranded company (previously known as PRS IN VIVO USA) combines its own behavioral framework with category expertise to examine the drivers of consumer behavior and shopper growth. DuPreé (pictured) joins with more than ten years' experience at brands, media companies, consulting firms and 'disrupter' research agencies. Most recently, she was a Director of Client Development and Account Director at YouGov, having previously been Strategic Marketing Manager at GlobalData, and held roles at Mondo, PwC, and MasterCard.

Commenting on the appointment, Chief Commercial Officer Scott Brill said: 'We are pleased to welcome Danielle to the Behaviorally team to help us with market expansion strategies here in the US. Her expertise in strategic consultancy will be beneficial in helping our clients with their unique challenges in the fast-evolving shopper environment. We look forward to her contributions to the Market Development team and Behaviorally as a whole.'

Web site: www.behaviorally.com .