Forsta Hires Head of Sales for the Americas

Forsta, the recently merged business of research software firms Confirmit and FocusVision, has appointed former Adobe / OpinionLab exec Jim Reitz as Head of Sales for the Americas, Voice of Customer and Employee (VOC/VOE).

Forsta was formed earlier this year, following the merger of Norway-based software and solutions company Confirmit, which has additional offices in the UK, US, Russia, Canada and Australia; and NY-based FocusVision, which has offices in California, Connecticut and Oregon, as well as London and Bulgaria. Reitz (pictured) joins from Adobe, where as MD he led a Strategic Accounts practice for the Adobe Experience Cloud. Earlier he spent more than a decade in various roles at OpinionLab, which was later acquired by Verint.

Commenting on the appointment Giles Whiting, COO and MD, VOC/VOE, said: 'Jim brings a wealth of knowledge and experience to the Forsta team in the Americas. He shares the Forsta belief that the power of data lies in being able to unlock it. I am looking forward to witnessing Jim and the team helping our clients to learn more about how their customers think, feel and act and translating those findings into profit generating actions'.

Web site: www.forsta.com .