Aha! Rolls Out Qualtrics Integration

In the US, online qual research platform Aha! Insights Technology has announced an integration with Experience Management (XM) provider Qualtrics, augmenting its suite of strategic qual / quant activities and tools.

Aha! offers a full suite of qual and quant tools and activities to quickly create and deploy custom consumer and B2B research studies in-the-moment and as people go about their daily lives - capturing in-depth emotions, actions and behavior. The Qualtrics integration allows Aha!'s clients to conduct more sophisticated quant/qual hybrid studies, including methods like Conjoint and MaxDiff, with accompanying analytics, for both consumer and B2B research studies, via one platform. More complex quant-only studies are also a possibility.

The firm's existing offer also includes the Zoom integration Live Conversations; TruRotation, billed as the MR industry's only algorithm driven multi-day rotation zero-bias concept testing tool; and the Dynamic Canvas projective tool. It also provides / makes use of techniques including projective storytelling, mobile video and image upload tools, usability studies, perceptual mapping and analytic resources.

CEO Ray Fischer (pictured) comments: 'While we have been in the qual/quant game for many years, the addition of Qualtrics DesignXM allows clients to do quant only or qual/quant hybrid studies at much larger scale. This enables our clients to access the power of Qualtrics on a project basis and supercharges Aha!'s QuickSprint quant/qual hybrid methodology, allowing for bigger, more robust studies than was possible previously on one platform'.

Web site: www.ahaonlineresearch.com .