MetrixLab Hires Qual Specialist for Senior AMEA Role

Digital research firm MetrixLab has appointed Jayanth Narasimha as Regional Director of Qualitative Research for the AMEA region. In this role, he will integrate early-stage qual solutions with MetrixLab's existing quant offerings for packaging, communications and creative testing.

The firm, which is part of Tokyo-based specialist Macromill, helps clients with product innovation, brand engagement and creating customer value. Narasimha (pictured) joins with fifteen years' qual research experience and a particular focus on shopper and design research. Most recently he worked at marketing insights specialist Brandscapes, latterly setting up the Singapore office and regional SEA hub in the role of AVP, Business Head SEA. Earlier he worked for TNS (Kantar) as an Associate Director in Singapore, and for Nielsen as Senior Manager, Client Solutions, having begun his career at IMRB.

Rob Valsler, MD of MetrixLab AMEA (Asia, Middle East and Africa), comments: 'We're excited to bolster the value we bring to clients by incorporating powerful qualitative solutions, and ultimately help brands become more useful to their consumers with deeper insights. Jayanth's stellar reputation precedes him and there is no better leader to drive the expansion of our unique approach to qualitative research across the region'.

Web site: www.metrixlab.com .