NielsenIQ Buys Cornerstone and Label Insight
In the US, consumer intelligence platform NielsenIQ has acquired two companies - revenue management optimization solution Cornerstone Capabilities, and health and wellness data provider Label Insight. Terms of the deals were not disclosed.
Founded in 2013 by David Zur, Rob Schram and Stephen Cooper, and headquartered in Ontario, Cornerstone drives pricing and growth management analytics through AI-driven software and 'hands on' consulting services. It's proprietary platform, Curve, is used to understand market dynamics, setting price and promotion strategies, scenario planning and trend spend optimization.
Chicago-based Label Insight, which also has an office in St Louis, offers product attribute data to help companies uncover new growth opportunities, both online and in store. The company has a database covering 200,000 product nutrients, 400,000 product ingredients and nine million product claims across the food, pet, and personal care products sectors, and also spans consumer product preferences such as 'sustainably sourced', 'free from' 'keto' and 'cruelty free'.
Jeanne Danubio (pictured), President, North America and Global Clients at NielsenIQ, says Cornerstone Capabilities will be added to the group's existing price and promotion suite of products, which measure five billion global transactions per month, covering more than 300,000 traditional trade stores, tracking more than 64 million unique items, and operating in more than 90 countries. Talking about the acquisition of Label Insight, Danubio said the deal will help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a 'one-stop-shop' of solutions.
Web sites: www.nielseniq.com , www.cornerstonecapabilities.com and www.labelinsight.com .