Pureprofile's Scholla Joins PureSpectrum in ANZ

In Australia, online sample marketplace PureSpectrum has appointed long-time Pureprofile exec Vanessa Scholla as Senior Account Director, ANZ in its Sydney office.

Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. Last year, the firm launched PureScore, an advanced machine learning-driven respondent scoring system designed to block 'low-quality' respondents from taking surveys. In April, the business expanded to the Asia Pacific region, where it appointed former Cint exec James Rogers as MD.

Scholla (pictured) joins after nearly eight years at consumer data company Pureprofile, where she latterly served as Service Delivery Manager, having previously been the firm's Customer Success Director. Earlier, she worked in account management roles at packaging machinery manufacturer Focke & Co. Commenting on the appointment, Anthony O'Brien, VP of ANZ, said: 'Being able to attract seasoned and driven talent like Vanessa is a testimony to both our product and the excitement around our ANZ expansion. With Vanessa, we know that we will continue our momentum and our clients are in great hands.'

Web site: www.purespectrum.com .