Online sample marketplace PureSpectrum has expanded to the Asia Pacific region, where it has appointed former Cint exec James Rogers as Managing Director.
Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. Last year, the firm launched PureScore, an advanced machine learning-driven respondent scoring system designed to block 'low-quality' respondents from taking surveys.
Rogers (pictured) joins with more than seventeen years of data and insights automation industry experience. He began his career at Cable & Wireless before moving to Greenfield Online and then to Toluna, where he spent the next decade, setting up the UK office, and latterly in the role of MD for Toluna (APAC). More recently, he served as Cint's EVP of APAC.
Commenting on the appointment, Chief Client Officer, David Butler said: 'James is an innovator, operator and professional trusted by colleagues, partners and clients. PureSpectrum has long wanted a presence in Asia and our timing has always been predicated on finding the right person to lead the effort'.
Web site: www.purespectrum.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.