Behaviorally Expands European Presence with VP Hire

Behavioural insights company Behaviorally (formerly PRS) has appointed Kai Virtanen as Vice President, Market Development, Europe, based in London.

Previously known as PRS IN VIVO USA, Behaviorally combines its own behavioral framework with category expertise to examine the drivers of consumer behavior and shopper growth. Virtanen (pictured), who joins with more than twenty years' research industry experience, most recently work at YouGov as Commercial Director. Before this he spent seventeen years at Kantar, including more than nine in the Europanel division.

Commenting on the appointment, Inna Merenkova, MD, Europe, said: 'Kai's extensive experience supporting brands that run the spectrum of consumer products, and his understanding of the impact of the digital retail revolution on shopper insights made him a perfect candidate to round out the group supporting our clients' efforts to drive shopper growth. We are thrilled to have him join and contribute to the Behaviorally strategic vision in the region'.

Web site: www.behaviorally.com .