quantilope Adds Automated Segmentation Solution

Germany-based insights automation platform quantilope has launched a solution for automating segmentation research.

The new release is offered through the firm's Insights Automation platform, and gives clients an automated approach to segmenting their audience for marketing, product development and innovation initiatives. Segmentation can be added to a survey using a drag and drop approach - as with all tools on the platform; MaxDiff is then used to capture consumer responses to need statements; and this is analyzed through a series of automated data processing steps and machine learning algorithms.

CEO and co-founder Peter Aschmoneit (pictured) says the solution captures insights in a fraction of the time it takes with other vendors, without the risk of manual errors. 'Our new method is a milestone for marketers: need-based segmentation has never been so fast and easy. Future product ideas, communications, promotions, or any other marketing activities can be easily developed and tested with any specific target group. The results are marketing campaigns, products and services that literally speak from the heart of consumers'.

The company - which is online at www.quantilope.com - is growing rapidly, having raised $28m in a Series B round of funding last year, to expand its offering in the US. Earlier this year it acquired UK-based qual video research company Plotto.