quantilope Buys UK's Plotto, Debuts Auto Qual Platform

German MR tech provider quantilope has acquired UK-based qual video research company Plotto; and has announced the launch of inColor, which extends its existing Insights Automation platform as a standalone product for automated online qual.

Financial terms of the Plotto deal were not disclosed, but the company will continue as a subsidiary of quantilope GmbH.

inColor provides a platform for video-based qual research, using AI to handle time-consuming and complex processes. Features include automatic transcription, sentiment analysis and emotion recognition.

quantilope CEO and co-founder Dr. Peter Aschmoneit (pictured) says the new product 'introduces a new dimension of consumer intimacy to brands around the world'. He explains: 'With inColor, Consumers can virtually sit at the decision-making table via video recordings. This enables marketing and innovation managers to quickly and deeply understand their target groups and to directly incorporate the findings into their strategies'.

Web site: www.quantilope.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.