Affectiva Adds Sentimentality and Confusion Metrics

US-based facial expression technology provider Affectiva has enhanced its Emotional AI technology with the ability to measure 'sentimentality' and 'confusion' - providing deeper insight into how viewers feel about content.

Acquired by Swedish eye tracking technology firm Smart Eye earlier this year, Affectiva develops software to understand consumers' and customers' emotional reactions to content and experiences. Its products include the Q Sensor wearable biosensor and Affdex facial expression recognition tool, as well as patented Emotion AI technology which allows clients to test the unbiased and unfiltered emotional responses that consumers have with the likes of video ad content and longer TV programming. The firm's also boasts an emotion database giving access to more than 11.5 million consumer responses to over 60,000 ads in 90 countries.

New features enable the understanding of the precise placement of faces on screen, regardless of lighting conditions and head angles; while enhanced facial emotion metrics pick up on consumer and audience emotional states (such as anger and fear), with the aim of providing unbiased emotional and cognitive responses to content. The firm says the new measures of sentimentality and confusion will be particularly relevant for its entertainment research clients.

Global MD Media Analytics Graham Page comments: 'We are thrilled to announce these new capabilities for our existing and new customers. It represents our continued commitment to the media analytics industry through the iterative improvement of our technology, not to mention demonstrating the ground-breaking work our team has achieved in helping our customers further understand complex and nuanced emotions and cognitive states with technology'.

Web site: www.go.affectiva.com .