Long-time Kantar exec Graham Page has joined US emotion measurement specialist Affectiva as Global MD of Media Analytics, leading a unit focused on the application of emotion analytics to content, media testing and the customer experience.
Founded in 2009 by Professor Rosalind Picard and research scientist Rana el Kaliouby, in collaboration with the Media Lab at MIT, Affectiva develops software that detects complex and nuanced human emotions and cognitive states from face and voice. Its products include the Q Sensor wearable biosensor and Affdex facial expression recognition tool, and its patented Emotion AI technology uses machine learning, deep learning, computer vision and speech science.
Page (pictured) joins in the UK after nearly two decades at Kantar Millward Brown, latterly as EVP, Head of Global Research Solutions, integrating biometric and behavioral measures within brand and advertising research. Before this, he set up and ran the firm's Global Consumer Neuroscience practice, which supported and integrated neuroscience and psychology approaches with conventional tools. Earlier, Page served as MD, Offer & Innovation at Kantar.
Commenting on the appointment, el Kaliouby said: 'For nearly a decade, Graham has partnered with us to bring Affectiva into Kantar's practice and grow its impact to the point where today, 25 percent of the Fortune Global 500 use our technology to understand consumer emotional engagement. We're thrilled to welcome Graham to the team as a long-term advocate - one of the earliest believers in our technology and our vision - and a serial innovator who will pioneer an entirely new standard for understanding meaningful interactions between consumers and brands'.
Web site: www.affectiva.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.