Behaviorally Launches eFluence Digital Shelf Analyzer

US-based behavioral insights consultancy Behaviorally has launched a division called eFluence, to help brands drive sales at the digital shelf level, and influence the omnichannel shopper journey. Former Chief Commercial Officer Scott Brill will lead the new division as MD.

Behaviorally combines its own behavioural framework with category expertise to examine the drivers of consumer activity and shopper growth. The new eFluence division is powered by the firm's Flash.PDP platform, which uses Behaviorally's behavioral database and applies AI-based technology to automatically assess the performance of brands' eCommerce images. Flash.PDP instantly evaluates thousands of pieces of visual content, identifying top performing and deficient images.

Brill (pictured) worked previously for the company's packaging and shopper research core business. CEO Alex Hunt comments: 'We are now pioneering the way in visual asset assessment for the digital shelf. We know clients need an advantage converting content to sales in eCommerce platforms and I am confident Scott will lead this new division with much success'.

Web site: www.behaviorally.com .