NielsenIQ Launches BASES Renovator Product Analyzer

In the US, consumer intelligence business NielsenIQ has launched a software platform and methodology called BASES Renovator, to help brands adapt their existing products to consumer trends and market factors.

NielsenIQ was founded last year after Nielsen completed the sale of its consumer intelligence business, which included innovation division BASES. Using a patent-pending methodology, the company's new BASES Renovator solution combines both in and out of competitive context evaluations, with resulting insights delivering a picture of how making changes will impact the future financial well-being, competitive interaction, and strategic outlook of the brand. The firm claims that BASES Renovator achieves these results in half the time of alternative solutions.

Joe Willke (pictured), President of NielsenIQ BASES, comments: 'The arrival of Renovator comes at a very good time. External factors have forced many of our clients to focus on their core offerings. Renovator is the perfect solution for companies looking to invest and innovate on their existing brands. The robust insights gleaned from this solution will be crucial to successfully compete for consumer purchase while also strengthening the brand's equity.'

Web site: www.nielseniq.com .