Kantar Doubles Frequency of Ireland TGI Survey

Kantar is doubling the frequency of its Republic of Ireland TGI survey data release, which will now be issued twice a year.

TGI (Target Group Index), which was established in Britain in 1969, measures consumer product and brand consumption, attitudes and media usage, giving a detailed picture of consumers' day-to-day behaviour. Last year, Kantar announced that its Great Britain TGI consumer survey would be updated and released on a monthly basis.

The business will now collect Republic of Ireland TGI survey responses continually across the year, and report on rolling samples to capture shifts in public behaviour. Release dates for 2022 will be in May and October.

Christine Matthews (pictured), Head of TGI Customer Success, comments: 'The impact of the pandemic on consumer behaviour has been far reaching and the implications are still rippling out across the nation. The change we've made means we can provide the regular pulse of consumer intelligence clients need while maintaining the high-quality data standards that we're known for.'

Web site: www.kantar.com .