Data from Kantar's Great Britain TGI consumer survey will now be updated and released on a monthly basis, in response to what the firm says are evolving demands for consumer insight.
TGI (Target Group Index), which was established in Britain in 1969, measures consumer product and brand consumption, attitudes and media usage, giving a detailed picture of consumers' day-to-day behaviour. TGI now boasts more than 38,000 data points for each respondent and the survey is based on a representative sample of 24,000 respondents each year.
According to Kantar, the switch to monthly data will provide 'agile options' to integrate clients' own questions and data variables into TGI to create tailored datasets. Mark Inskip (pictured), CEO UK & Ireland of Kantar's Media division, comments: 'Kantar's TGI consumer data is the industry's go-to media planning and selling currency. With marketers and advertisers taking stock of the impact of the pandemic on consumer behaviour, increasing the frequency with which we refresh our data allows a greater degree of forensic analysis of fast-changing trends while safeguarding what makes us unique - the quality and breadth of our data'.
Web site: www.kantar.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.