Brandwatch Buys Influencer Marketing Platform Paladin

Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has acquired US and Poland-based influencer marketing platform Paladin, for an undisclosed sum.

Founded by Thomas Kramer, Ole Morten Amundsen, and James Creech in 2016, Paladin's platform has been designed to help brands and agencies run influencer marketing campaigns, deliver social media campaigns, and visualize data for YouTube, Facebook, Instagram, Twitter, TikTok and Twitch. According to Creech, together, Paladin and Cision-owned Brandwatch will offer a complete social media marketing suite that incorporates the best in consumer intelligence, social media management, and influencer marketing.

Ulrik Bo Larsen (pictured) comments: 'Influencer marketing and management is the next and most important phase of the social media landscape. Paladin has built an exciting company out of California that has grown into a successful global business, making influencer marketing easier for marketers. We're excited to rapidly accelerate their reach and scale the hell out of this.'

Web sites: www.brandwatch.com and www.paladinsoftware.com .