Behaviorally Hires Leader for New OTC Shopper Division

In New York City, shopper marketing consultancy Behaviorally has appointed Christine Baskin as Vice President, leading the firm's new OTC (over the counter) Pharmaceutical Customer Success teams.

The firm combines a proprietary behavioral framework, AI technology and in-depth category expertise to help retail brands understand consumers and make better shopper marketing decisions. Baskin (pictured) joins from Ipsos, where she served as VP of the Innovation Service Line. Earlier she worked for Kantar as Partner - Consulting Division, Futures and Strategy Practices, and she held leadership roles at Merkle, BIOVID Corporation and TNS Healthcare.

In her new position, Baskin joins recently appointed VP, Cindy O'Flanagan, reporting to SVP Jeff Haselum. Commenting on the news, Group President Crispin Beale said: 'With her extensive experience working with pharmaceutical, biotech and other health sectors, Christine will be a great point person to help our customers reach their sales goals. I look forward to seeing her success in this space as she drives the Behaviorally vision to deliver competitive advantage to our clients'.

Web site: www.behaviorally.com .