Crispin Beale, former Chime I&E CEO, has joined US-based Behaviorally in the newly created role of company President, overseeing all client service and business development efforts across Europe, Asia and North America.
Behaviorally combines its own behavioural framework with category expertise to examine the drivers of consumer activity and shopper growth. In February, Beale (pictured) was appointed as an Advisor to the firm's management team, supporting its growth strategy in the UK and across Europe.
He previously spent more than a decade on the executive management Board of Chime Communications, where as Group CEO of Chime Insight & Engagement (I&E), he led brands including Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this he held senior marketing and insight roles at BT, Royal Mail Group and Dixons. In addition, Beale is a long-term Board Director and past Chair of the Market Research Society (MRS), an Advisor to survey analysis and data visualization software provider mTab, and serves as CEO of the Insight250 awards.
Commenting on the appointment, CEO Alex Hunt said: 'Having an industry leader such as Crispin choose to join the Behaviorally team is both validation of our strategic growth plan and a signal of the ambition that we have for our business over the longer term. Crispin will play an instrumental commercial leadership role as we continue both our global expansion and establish Behaviorally as the number one digital-first partner for driving shopper growth'.
Web site: www.behaviorally.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.