Nielsen Hires APAC SVP, Head of Commercial Growth

Nielsen has expanded its Asia Pacific team with the appointment of long-time Ipsos exec Arnaud Frade as Senior Vice President and Head of Commercial Growth.

Frade (pictured) is the co-founder of XLR8.Asia, which helps European start-ups and scaleups enter the Asia Pacific region. He previously spent six years at Ipsos in Singapore, latterly as Service Line Leader - Social Intelligence Analytics, APAC, alongside his main commercial and client leadership role. During his time with the firm, he was also CEO of Ipsos Interactive Services, APAC; and earlier he held leadership roles at Hall & Partners, TNS and IRI.

Nielsen Asia Pacific President Rob Gilby comments: 'With the appointment of a talented senior leader like Arnaud, we're committing to the industry that we're here to support our clients' growth as they navigate the industry transformation. Arnaud's deep industry and regional experience will empower our clients with independent and actionable intelligence so they can connect and engage with their audiences even more deeply'.

Web site: www.nielsen.com .