Klue Buys Win-Loss Analyst DoubleCheck Research

Canadian competitive intelligence specialist Klue has acquired DoubleCheck Research, which focuses on understanding why companies are winning and losing business. Terms of the deal have not been disclosed.

Concord, Massachusetts-headquartered DoubleCheck Research delivers win-loss research and analysis services and technology to B2B companies. Firms use its services to better understand their buyer's journey, while identifying key win, loss, and churn trends.

Klue says that through the deal, it will add DoubleCheck Research's capabilities to its own offer, which combines competitive intelligence with market intelligence. Ryan Sorley (pictured), DoubleCheck CEO and founder, comments: 'With this acquisition, customers can now combine competitive, market, and win-loss intelligence into a complete story that informs and influences company strategy. Bringing win-loss into Klue's enablement platform also ensures these insights don't just live with leadership, but make their way to teams across the entire organization to help them win more.'

Web sites: www.klue.com and www.doublecheckresearch.com .