Emotion AI Tech Firm Entropik Raises $25m

India-based emotion AI tech firm Entropik has raised $25m in a Series B round of funding, which it will use to expand its footprint across the US, Europe and Asian markets.

Entropik's research platform brings together quant surveys, qual research, online panels, and patented emotion AI technologies. The firm's emotion recognition technologies - including facial coding and brainwave mapping - and its proprietary insights platform Affect Lab allows brands to measure consumers' subconscious preferences towards marketing, brand and product experiences. At the end of 2021, the firm launched an eye tracking platform, which works on both web and mobile devices, and that year, it also launched its conversational intelligence platform Decode.

New funding has been led by Bessemer Venture Partners and SIG Venture Capital, with participation from Trifecta Capital, Alteria Capital, and long-time existing investor Bharat Innovation Fund, bringing the total raised to date to $35m.

Ranjan Kumar (pictured), founder & CEO of Entropik, comments: 'In our mission to enable brands to achieve a robust understanding of its consumer, we are thrilled to have Bessemer Venture Partners and SIG Venture Capital join this journey. The new round also comes as a testament to the rigor and hard work put in by our global team and the trust put by enterprises in our offerings.'

Web site: www.entropik.io .