Behaviorally Names European Head of Behavioral Qual

In London, shopper insights specialist Behaviorally has appointed long-time PRS IN VIVO exec Aurélie Lecarpentier as Vice President, Head of Behavioral Qualitative, Europe.

Behaviorally combines a proprietary behavioral framework with insights and category expertise to help clients understand motivations for consumer purchasing. Lecarpentier (pictured) joins after more than a decade at PRS IN VIVO in London, where she latterly served as Director, Behavioural Qualitative, leading global studies across several FMCG categories. She began her career at nuclear energy company Orano in France.

Damien Arrouas, VP of Market Development for France and Southern Europe, comments: 'With her extensive professional career in shopper research in the FMCG space, experience working with clients across a number of countries, and being able to speak multiple languages, Aurélie will be a wonderful addition to our amazing team.'

Web site: www.behaviorally.com .