2CV Promotes Noble to Head of Quant

In the UK, consumer and B2B agency 2CV has promoted Ruth Noble to the role of Head of Quantitative Research; while Hannah Davies will now lead the Life & Style division and James Maxfield the Financial Services division.

2CV is part of the marketing strategy, insights and comms specialist Digital Technology Advisory Group (DTAG), which was acquired a year ago by private equity firm Vespa Capital. The company is headquartered in London, with additional offices in Los Angeles, San Francisco and Singapore.

Noble (pictured) joined in 2011 as Research Manager, before being promoted in 2021 to Group Research Director, Head of Life & Style. Earlier in her career she worked for Optimisa Research and Buckingham Research. Davies has been with the firm for the past twelve years, and is now Research Director & Life & Style Lead. Before joining in 2011, she was a researcher at UKTV and MediaCom. Maxfield, who relocated to the UK team from Singapore last year, has been with the firm since 2017, before which he was an AD at ORC international, and Research Manager at Kantar TNS.

Commenting on the news, UK MD Sabine Cronick said: 'Our teams have been growing in strength and numbers and these new structures will ensure we continue to deliver the highest level of service to our clients. We have an incredibly talented team and we're looking forward to seeing them develop these roles'.

Web site: www.2cv.com .