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2CV Announces Senior Hires and Promotion

October 8 2021

In the UK, consumer and B2B agency 2CV has appointed former Kantar Qual MD Alice Moss as Head of Qualitative Research; and promoted Ruth Noble to the role of Group Research Director, Head of Life & Style. Additionally, the firm has made two senior hires in the US.

Alice Moss and Ruth NobleMoss (pictured left) joins with more than two decades of qualitative research experience, most recently from consumer research agency RDSi, where she served as Senior Research Director. Earlier, she was responsible for Kantar's Qualitative team of more than 35 researchers and specialist project managers, and she spent nearly thirteen years at Kantar TNS, having earlier worked for Sadek Wynberg Millward Brown and Synovate.

Noble (right) joined the business in 2009 as a Research Manager and most recently served as the Quantitative Lead for the Life & Style practice. Earlier, she worked for Optimisa Research, having begun her MR career at quant/analytics agency Buckingham Research Associates.

Commenting on the promotions, UK MD Sabine Cronick said: 'I'm delighted to have Alice on board and look forward to working closely together moving forwards. Ruth's promotion is one of nine well-deserved promotions across our research, digital and field teams. I'm very proud of all of our talented team'.

In the US, Cate Hargrove has joined as an Associate Director from LRW, having worked as a qualitative specialist both agency and clientside; and Daniel Rodriguez also joins as an Associate Director from System1.

Web site: www.2cv.com .

All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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