Savanta Expands to Mexico, Hires in US

Next15's data, MR and advisory company Savanta has expanded to Mexico, where it has appointed recent JD Power exec Erika Alfaro as a Director. The firm has also hired Casey Ford, Carolyn Beschner and Jiachen (Jackie) Zhang as Research Analysts in the USA.

Savanta was founded in 2019 and earlier this year launched a Qualitative and UX (user experience) Research division in the US and Canada.

Alfaro (pictured) joins after a year as Senior Research Manager at JD Power, before which she worked for the Marketing Group as Director of Market Research. Prior to this she spent time clientside at Santander as Market Research and Intelligence Director; and Deloitte as Market Intelligence Manager; having earlier held roles at Euromonitor and Frost & Sullivan.

EVP of Research Marni Hirschorn comments: 'We are thrilled to establish our presence in Mexico and bring our unrivaled research capabilities to this thriving market. By hiring our first Researcher in Mexico, we are strengthening our commitment to delivering customized solutions and actionable insights that empower businesses to make informed decisions'.

Web site: www.savanta.com .