Next15's MIG Global data and insights group has combined its research agencies Morar HPI, VIGA, Charterhouse and Circle into one new brand, Savanta.
In 2017, digital marcoms group Next15 merged its two research brands, Morar Consulting and HPI to form MIG Global, whose agencies included Charterhouse; Circle; Morar; and VIGA. Then last month, Next15 announced plans to bring all its data businesses under one brand - MIG data and insights. According to the group, the new Savanta entity will combine the benefits of a smaller agency - deep specialist expertise and a tailored, client-first approach - with the resources of a larger organisation. Services will include access to 100 million respondents through a proprietary tech platform; and bespoke research; and intelligence products such as the BrandVue and MarketVue reputation tracking solutions.
Savanta has 200 staff, including an innovation team of twenty, and five offices across the UK and North America. Heading up the team will be Global CEO Roger Perowne (pictured), who co-founded Morar HPI, supported by a senior team of Lewis Reeves, Global CCO; Paul Bath, Global COO; Alistair Cunningham, Global CTO; Nick Baker, UK CEO; and Vin DeRobertis, Americas CEO. In a statement, Next15 said the USA and Canada are central to Savanta's plans, with revenues in the region having grown rapidly in the last two years.
Perowne adds: 'The world has changed fundamentally in the last decade - we're inundated with information and face overwhelming complexity. The most successful businesses decode this nuanced environment and make fast, nimble, impactful decisions. Insight is central to this, but the old agency model is too slow and too blunt. Savanta is here to shake that up'.
Web sites: www.next15.com , www.mig-global.com and www.savanta.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.