Stagwell's Code and Theory Hires Analytics and AI Head

Anil Hari has joined Code and Theory, the creative digital firm within Stagwell Group, as Head of Data, Analytics and AI. He joins from analytics and cloud solutions company DataFactZ, where he was a VP.

A key participant in Stagwell's recent polling deal for the 2024 election cycle, Code and Theory is a sister company to Harris Insights & Analytics; the former Nielsen Mobile Insights Survey and Total Communications Survey, now known as HarrisX; and former Nielsen entertainment research subsidiary NRG.

Hari (pictured) brings more than twenty years' experience, including more than thirteen and a half at DataFactZ, and seven at Amway, all in business intelligence roles. In his new position, he will focus initially on ensuring the agency has 'the most robust data architecture', allowing it to continue building AI initiatives with partners including Oracle.

Global CTO Pardeep Chelpati welcome Hari's 'exceptional technical and leadership expertise' and comments: 'As an agency, that is 50% engineers and 50% creative, we're always working to expand our capabilities and push toward the edge of what's possible. We are at an inflection point for clients looking to undergo true digital transformation. It's important for us to have a strong leader who can continue to grow our data and AI division'.

The division is online at www.codeandtheory.com .