Behaviorally Partners with Alibaba

Purchase transaction insights firm Behaviorally has partnered with China-based eCommerce giant Alibaba to offer the former's pack testing products on the latter's TMIC (Tmall Innovation Center) platform, allowing users to assess the impact of packaging design and eCommerce visuals in the country.

Behaviorally focuses its insights and tech-enabled products on consumer behavior in the final moments along the path-to-purchase, and operates 'the world's largest' database of behavioral consumer pack design metrics.

TMIC is the dedicated retail innovation arm of Tmall, Alibaba's B2C marketplace, and is 'the largest eCommerce platform in China', according to the firm, TMIC aims to help companies find new channels and strategies for Sales in China using precise market analysis, real-time consumer insights, and concept, product and packaging testing.

Following the deal, data from Tmall shoppers will be combined with Behaviorally's proprietary PackPower Score index, which predicts the sales impact of a pack design, to allow sellers to optimise packaging for new products and relaunches alike.

Behaviorally MD of APAC Nichole Gu (pictured) comments: 'We are excited about the opportunity this collaboration creates for brands in China to utilize Behaviorally's proven products within the ecosystem of one of the largest direct to consumer channels. This partnership delivers on Behaviorally's mission to be the leading provider of data intelligence that supports brands at the point of purchase transaction, especially at the ever-growing digital shelf'.

Web sites are at www.behaviorally.com and www.alibaba.com .