ComScore Buys Online Agency
comScore Networks has acquired online custom research provider SurveySite, Inc. Jeff Hohner, President of Toronto-based SurveySite, will be President of the newly branded comScore SurveySite.
The buy complements comScore's acquisition of Q2 in August last year (see DRNO www.mrweb.com/drno/news3329.htm ), giving the ambitious parent a strong custom Internet-based offer. Industry estimates show that survey research is moving online at a rapid rate: US online research spending grew 22% from 2003 to 2004, and is expected to account for 29% of approximately $3.0 billion to be spent on survey research in 2005, according to Inside Research (January 2005).
Magid Abraham, Ph.D., president and CEO of comScore Networks, says the two companies share a commitment to 'constantly raising the bar of innovation in our industry. The addition of SurveySite's talented team and outstanding family of clients will further accelerate comScore's rapid growth in custom research that addresses business issues across all marketing channels.
comScore Networks is online at www.comscore.com