Big Bang for Panoplai's 'PanoVerse' Data Platform

Consumer research platform Panoplai - previously known as Glimpse - has announced the launch of the PanoVerse, a series of interactive data repositories for enterprises, designed to help teams innovate faster and market more effectively.

Glimpse gave some initial details of the all-in-one platform when it rebranded as Panoplai in March, but has since added more features and (we'd be in a glasshouse if we blamed them for this) a catchy name.

The tool adds to Panoplai's existing capabilities in data collection and digital twin creation. The PanoVerse ingests, structures and analyzes raw data from a range of internal and external sources including surveys, social media, interview transcripts, behavioral and POS; as well as formatted data from 'second-order analysis' - including tables, charts and PDFs. Business users can integrate these materials into a structured, searchable system that supports both qual and quant analysis, and dynamic chats with all of the data, or with digital twins of targeted customer segments.

The PanoVerse is positioned as 'a configurable insight orchestration partner and digital twin generator' - rather than a static storage apparatus. Users can upload custom segmentation logic, apply advanced filters, and run structured analysis, including automated crosstabs and statistical comparisons, intuitively, with each funding linked to source data.

Panoplai says the new capabilities also help to make the existing digital twin models more robust and precise, by drawing upon a broader, more structured set of internal and external sources; and notes that most clients can pilot the platform 'within weeks using existing research assets or custom-created research.'

Chief Strategy Officer Adam Bai comments: 'Enterprise teams aren't lacking data - they're buried in it. This release allows organizations to unify everything they know about their audiences and markets, and start using that knowledge to make sharper, faster, more confident decisions.' CEO Neil Dixit (pictured) says the new tools gives teams the ability to turn 'enormous volumes of unused research and analysis... into a living, searchable foundation for real-time innovation and discovery.'

The firm says the PanoVerse is built on a robust infrastructure designed to handle extremely large and complex datasets across formats and sources, and stresses that all data is encrypted, secure, and private.

Web site: www.panoplai.com .