Data-Driven OOH Firm Launches in Germany

A new Out-of-Home (OOH) agency has launched in Germany, with an offer combining creative strategy, data-driven insights and multi-market campaign execution. Silverflow will initially focus on the German market, with the aim of expanding into emerging OOH markets across Europe.

Silverflow is headquartered in the Frankfurt Rhine-Main area and is the creation of Winfried Karst and Adrian Skelton. Both men are former executives of WPP's Kinetic, and of Talon, which alongside New York-based billups is one of the key players in the expanding OOH solutions space.

The company will offer real-time audience targeting via digital sites, and promises measurable outcomes with data-led planning and post-campaign insights.

Skelton (pictured left) says, 'At Silverflow, we're passionate about making OOH smarter, more strategic, and more effective for brands. We combine deep local market expertise with a global mindset to help clients maximize their advertising impact.'

'OOH has never been more exciting,' adds Karst (pictured right), 'and the opportunities for brands to connect with audiences in creative and meaningful ways are endless.'

The new firm is on the web at www.silverflowooh.com .