Brandwatch Partners to Add Search Data

Social media and consumer intelligence platform Brandwatch has partnered with search intelligence provider Trajaan, allowing customers to 'combine what the world is saying with what the world is searching for' across channels, regions and platforms.

Trajaan boasts 'the world's most comprehensive search intelligence dataset', combining data from 'traditional' search engines, e-commerce platforms, social platforms, and emerging GenAI applications. The firms say the combination will give clients the ability to anticipate market shifts, validate trends and uncover unmet needs; to understand how generative AI platforms interpret and recommend their brand, category, or competitors; and to take rapid action, using geo-localised and real-time data.

Jim Daxner (pictured), CPO at Brandwatch and its parent group Cision, comments, 'This partnership reflects our deep commitment to bringing the very best point solutions and data sets into our ecosystem. With Trajaan, we're empowering our customers to get even closer to the why behind consumer behavior - from the questions they're asking to the products they're considering.' Matthieu Danielou, CEO of Trajaan says the partners will 'push the frontier of consumer research,' giving brands 'a live feed of what people want and talk about - before it hits the shelves.'

Web site: www.brandwatch.com .