HG Insights Buys AI Firm, Launches B2B Agent Suite

In Santa Barbara, California, revenue intelligence specialist HG Insights has announced the acquisition of agentic GTM solutions firm MadKudu, and the launch of a range of AI-driven Go-To-Market solutions combining market and sales intelligence with real-time automated activation.

HG provides B2B IT intent, spending and installation data for targeting and other purposes, branded as Revenue Growth Intelligence (RGI).. The company boasts 95% of Fortune 1000 B2B tech companies as its clients, and earlier in the summer acquired TrustRadius, which provides buyer intelligence based on verified customer reviews.

The new offer brings together MadKudu's agents, TrustRadius' sources of buyer intelligence, and account-level intelligence from HG's own RGI, to create what it describes as 'the first end-to-end AI-powered GTM platform providing solutions for strategy, RevOps, sales, and marketing.' Clients can use the solutions with their own agents or via HG's pre-defined copilots, and tap the RGI Fabric datasets as well as their own first- and second-party data.

At launch, the suite include three specific co-pilots: Market Analyzer, which identifies segment opportunities and helps target and prioritize accounts; Sales, which provides daily sales intelligence, buyer intent context, AI-generated account research and briefs, and guidance on next steps; and RevOps AI Data Studio, which helps build and deploy predictive lead and account scoring, segment and account modeling, and account and buyer signal-triggered responses.

HG Chief Executive Rohini Kasturi (pictured) comments: 'B2B organizations today want to optimize GTM decision-making, monitoring, and execution but are grappling with siloed data, disconnected tools, and stalled AI pilot initiatives that rarely reach production. We're closing the gap between buyers who are actively researching and sellers who are ready to engage - connecting the right people in the right context at the right time. It's intelligent B2B matchmaking, at scale, that can accelerate revenue growth and retention.'

Sam Levan and Francis Brero, co-founders of MadKudu, said in a statement: 'Over the last several years, we've built copilot experiences on HG Insights' intelligence to help customers prioritize better, act faster, and grow smarter. This partnership brings our shared vision to life - when data is unified and actionable, it becomes the most powerful driver of revenue growth.'

Web site: www.hginsights.com .