New EMEA Analytics Leader for PMG

Independent marketing services and technology company PMG has appointed Matt Dailey in the new role of Head of Analytics & Measurement, EMEA.

PMG's offering includes business strategy and transformation, creative, media and insights, powered by a proprietary marketing operating system called Alli. The firm also has offices in New York, London, Fort Worth, Austin, Atlanta, Brighton, Costa Rica and Cleveland, with more than 900 global employees. Two months ago the firm acquired Momentum Commerce, a retail media company known for its marketplace intelligence and its product- and brand-tracking Velocity platform.

Dailey brings more than two decades of experience focused around advanced measurement and effectiveness planning, from firms including Havas Media Group, where he was Chief Performance Officer.

In his new role, based in London and reporting directly to Dayle Magill, VP of Client Operations & Data Services, he will oversee a growing team of experts focused on translating data into meaningful business strategies.

MD EMEA Edward Grice comments: 'Matt joins us at a pivotal moment as we deepen the integration of our clients and capabilities within our proprietary operating system, Alli. He'll bring a wealth of experience and a strategic focus to our EMEA analytics practice, helping shape how we scale data-driven measurement as a core growth driver in the region. Matt's ability to build commercially impactful solutions will be a major asset to our clients, and his calm, collaborative leadership style will be invaluable to our senior leadership team.'

Web site: www.pmg.com .