Retail Media Intell Firm Momentum Acquired

In Dallas, Texas, independent marketing services and technology company PMG has announced the acquisition of Momentum Commerce, a retail media company known for its marketplace intelligence and its product- and brand-tracking Velocity platform.

PMG's offering includes business strategy and transformation, creative, media and insights, powered by a proprietary marketing operating system called Alli. The firm also has offices in New York, London, Fort Worth, Austin, Atlanta, Brighton, Costa Rica and Cleveland, with more than 900 global employees.

Momentum's 45-person team boasts deep expertise across Amazon, Walmart, Target, Instacart and other retail platforms. Velocity tracks more than 37 million products and 880,000 brands, delivering AI-powered data and insights on pricing, advertising and category performance. Combining this with Alli, PMG says it can now offer clients 'a seamless system that translates real-time retail signals into media, creative and performance outcomes.'

Momentum, which has worked with PMG for a number of years, will now be fully integrated into the PMG brand, with operational integration beginning this month.

PMG CEO and founder George Popstefanov says the buy accelerates his firm's vision to help brands 'navigate the modern commerce landscape through a fully integrated approach.' He continues: 'Momentum Commerce has built something exceptional: world-class talent, proprietary tech, and a relentless focus on impact. Together, we will raise the standard for turning data-driven retail insights into real-world growth for brands.'

Momentum's own CEO and founder John T. Shea (pictured) will continue in a leadership role at PMG, overseeing a newly formed Commerce Center of Excellence, and comments: 'Commerce is no longer a silo. Winning requires agility, intelligence, and integration across every lever, from pricing and inventory to media and content. By joining forces with PMG, we're bringing the best of both organizations together to create a truly transformative solution.'

Web site: www.pmg.com .