Fullcast's British Buy Adds Forecasting Tech

In Salt Lake City, sales performance software firm Fullcast has announced the acquisition of British company Ebsta, provider of a revenue intelligence platform. Terms were not disclosed.

Fullcast's platform helps revenue teams to design, manage and track their GTM strategies, pulling all relevant data together in one place to improve decision-making speed and quality. Ebsta's software allows B2B sales teams to build forecasts using historical performance analysis, engagement trends and KPI tracking.

The firms say their combination will allow clients to design and operationalize GTM plans; gain actionable intelligence on deal health, identify pipeline risks and improve forecast accuracy; automate data capture and enrichment; enhance sales coaching and performance; and use data to strengthen customer relationships.

Ryan Westwood, CEO of Fullcast, comments: 'Ebsta's deep expertise in forecasting, revenue intelligence and sales analytics is a perfect complement to our GTM planning and execution capabilities. Together, we will provide a single, unified system that empowers revenue teams to not only craft winning GTM strategies but also execute them flawlessly and optimize performance in real time.' Guy Rubin, CEO of Ebsta, says the deal presents' an incredible opportunity to accelerate our mission of helping businesses build stronger relationships and drive predictable, efficient revenue growth.'

The companies' home pages are at www.fullcast.com and www.ebsta.com .