Ambitious Mortar Hires Global Customer Chief

In Sydney, measurement platform Mortar Group has appointed Paul Sigaloff in the new role of global Chief Customer Officer.

Mortar is an independent, privacy-safe measurement platform that unifies marketing mix modelling (MMM), incrementally testing and digital tracking. Its solutions include Mortar DS, Helix and a new fully integrated MMM module, and allow clients - focused around the retail, automotive and FMCG sectors - to connect data systems including CRM and ad platforms, model outcomes, and optimise and automate campaigns. Two months ago, simultaneous with the launch of the MMM module, the firm moved James Zipeure into a Group CEO role, with ambitious plans for international expansion across the UK, US and Asia.

Sigaloff, who starts this week, joins from outdoor ad specialist oOh! media, where as Chief Revenue and Growth Officer he helped lead digital-first transformation and reshape customer partnerships across Australia and New Zealand. Earlier he worked as VP and Head of APAC at Yahoo!, responsible for markets across Australia, New Zealand and Southeast Asia.

In his new role he will be responsible for shaping and executing Mortar's global customer strategy, for embedding a culture of customer excellence, and overseeing the design of new services and solutions to anticipate marketers' needs.

Group CEO James Zipeure comments: 'Paul has a proven ability to lead transformation and put customers at the centre of growth. His leadership will ensure that Mortar not only delivers powerful technology but also drives extraordinary outcomes for every customer we serve. This is a landmark appointment as we scale globally.'

The firm is on the web at www.mortarai.com .